Author: Autumn
•4/23/2011 11:41:00 PM
If you do not already know about them, you should take a look at Better World Books. They are a great organization, and they have been having a great Earth Day sale online this weekend.

Now I have followed their blog for a year or so, but have never bought anything online. I love online shopping, but I am a little wary about buying used books online because I am picky about condition. But I did buy a few on their site this weekend. And when I got the typical email letting me know my things had shipped, it was somewhat different from what I expected. It was created with the premise that my newly purchased books were writing to me, and I thought it was adorable and clever and fun. So here is what my new books had to say:

Hello Autumn,

(Your book(s) asked to write you a personal note - it seemed unusual, but who are we to say no?)
Holy canasta! It's me... it's me! I can't believe it is actually me! You could have picked any of over 2 million books but you picked me! I've got to get packed! How is the weather where you live? Will I need a dust jacket? I can't believe I'm leaving Mishawaka, Indiana already - the friendly people, the Hummer plant, the Linebacker Lounge - so many memories. I don't have much time to say goodbye to everyone, but it's time to see the world!

I can't wait to meet you! You sound like such a well read person. Although, I have to say, it sure has taken you a while! I don't mean to sound ungrateful, but how would you like to spend five months sandwiched between Jane Eyre (drama queen) and Fundamentals of Thermodynamics (pyromaniac)? At least Jane was an upgrade from that stupid book on brewing beer. How many times did the ol' brewmaster have one too many and topple off our shelf at 2am?

I know the trip to meet you will be long and fraught with peril, but after the close calls I've had, I'm ready for anything (besides, some of my best friends are suspense novels). Just five months ago, I thought I was a goner. My owner was moving and couldn't take me with her. I was sure I was landfill bait until I ended up in a Better World Books book drive bin. Thanks to your socially conscious book shopping, I've found a new home. Even better, your book buying dollars are helping kids read from Brazil to Botswana.

Eagerly awaiting our meeting,
(signed by the specific titles I had purchased)
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On April 27, 2011 at 11:46 AM , Nicola Balkind said...

This is lovely! One of my favourite things about small companies is clever marketing copy (Innocent drinks are especially great at it), but this is even sweeter and more personal. Love it! Hope you enjoy your new visitors.. er, books.